Dealer management, rebuilt on a real forecourt

Run your dealership from your pocket.

Stock, prep, sales, invoices, leads, auctions and pay in one clean app your whole team actually uses. Built by a UK used-car dealer who was done with spreadsheets and clunky software.

Request a demo See it in action
Works with AutoTrader Live DVSA MOT checks E-signed invoices iPhone & iPad app
Dealera home screen on a laptop
Dealera on iPhone
A dealer checking his stock on his phone on the forecourt

Walk the pitch. See every car's story.

Which jobs are open, what the MOT says, what it owes you and what it should make. All on the phone in your hand, updated the second anyone on your team touches it.

10 minto get set up. Pull your AutoTrader stock in and you're trading.
1 appfor the owner, sales, mechanic, valeter and bookkeeper.
4 digitsStaff sign in with a PIN. No passwords to forget on the forecourt.
30 daysfree trial with your own data. No card needed.
Everything a dealer does, in one place

From the auction lane to the customer's driveway.

Most dealer software is a stock list with a website bolted on. Dealera follows the car through the whole business: buying it, prepping it, selling it, and paying the people who did the work.

Stock & prep that runs itself

Every car has a file. Every job on that car has a department, a priority and a person. The Home screen shows your team what needs doing today, and the car turns green when it's ready to sell.

  • 121-point inspection on a phone, with photos
  • MOT dates pulled live from DVSA, road tax worked out automatically
  • Parts ordered and fitted, tracked against the car
  • Comebacks handled properly, not on a Post-it
Stock list with MOT dates, prices and jobs

Sell it in sixty seconds

Tap Sell this car, put the customer's name in, and Dealera builds the invoice, takes the deposit, and sends it for an e-signature. Warranty, delivery, part-exchange and the balance due are all on it.

  • Invoices with your logo, bank details and terms
  • Customer signs on their phone. Signed copy filed on the car.
  • Reservations, collections and handover checklists
  • Profit on every sale, with prep costs already taken off
A car's file with sell, inspection and website buttons

Never lose a lead again

AutoTrader enquiries, WhatsApps, walk-ins and calls land on one pipeline board. Drag them from new to viewing to sold. Everyone can see who's chasing what.

  • Call or WhatsApp a lead in one tap
  • Viewings and collections straight into the calendar
  • Follow-ups that nag the right person, not everyone
  • Customer history kept for the next car they buy
Sales pipeline board

Money you can actually see

What each car cost, what it made, what the month looks like and what you owe your team. Day rates, commission per car and warranty bonuses are worked out for you at the end of every shift.

  • Per-car books: purchase, prep, parts, receipts
  • Pay & shifts with commission built in
  • Bookkeeper role that sees costs, never your margins
  • Month-end export your accountant will thank you for
Finance overview

One calendar for the whole pitch

Viewings, collections, deliveries, MOT bookings, holidays. It lives on the Home screen so nobody double-books the ramp or forgets the 2pm.

  • Today & upcoming on every screen
  • Holiday requests approved in a tap
  • Team chat and push notifications built in
Calendar
Made for the forecourt, not the back office

Your mechanic ticks the job off from under the bonnet.

Dealera is a proper iPhone and iPad app, not a website squeezed onto a phone. Big buttons, one-handed, works in the sun. The valeter sees what's next. The salesperson sees what's ready. You see everything.

Stock on iPhone
Stock, colour-coded by status
Home on iPhone
Home: what needs doing today
A car file on iPhone
The car's file, sell it from here
A mechanic checking a job on her phone in the workshop

Every role gets its own view.

Nobody sees more than they need. Your mechanic gets the jobs. Your valeter gets the cleans. Sales gets the leads and the ready cars. Only you see the buy prices.

Owner / adminSalesMechanicBodyworkValetLogisticsBookkeeper
The part nobody else does

Buy smarter at auction.

Load the Manheim catalogue into Dealera before the sale. Mark the lots you like, set your ceiling, and see what you won or passed on last time and what those cars actually made. Buying stops being a gut feeling.

Catalogue importWatchlist & bid ceilingsWon / passed historyWrite-off & provenance flags
An independent showroom at dusk
Up and running this week

Three steps. No IT department.

Request a demo

Fifteen minutes on a call or a visit to your pitch. We show you Dealera on real stock, you tell us how you work.

We set you up

Your dealership, your logo, your bank details on the invoice. Connect AutoTrader and your stock appears. Add your people and their PINs.

Your team signs in

Everyone gets the app on their phone. Type the dealership code, tap your name, enter your PIN. That's it. Every day after that starts on the Home screen.

Keys handed over on the forecourt

The customer signs on their phone. You keep the sale moving.

Deposit taken, invoice e-signed, collection booked, handover checklist done. The car moves to "sold, being prepped" and the whole team knows the deadline.

Built by a dealer, on a forecourt

We didn't design this in an office.

Dealera started as the system running Amin Automotive Group, an independent dealer in Essex. It was built job by job, on the pitch, because nothing on the market worked the way a real dealership runs. Every screen has been used to sell a car before it was ever shown to anyone else.

Your data is yours and it stays walled off from every other dealership on the platform, right down to the database. Nobody else ever sees your buy prices.

An iPad on a dealership desk
Pricing

One flat price. Everything in.

No per-user fees, no modules to unlock, no surprise "integration" charges. We price by the size of your pitch, and you get a number on the demo call.

Dealera for independents

Flat monthly · priced by stock size

Cancel any time. Your data exports with one click.

  • Unlimited staff & devices
  • iPhone & iPad app
  • AutoTrader stock sync & leads
  • DVSA MOT checks
  • E-signed invoices
  • Auction catalogue tools
  • Pay, shifts & commission
  • Nightly backups & a 30-day bin
Get your price

30-day trial, real data

Not a sandbox with fake cars. Your stock, your people, your invoices, for a month, free. If it doesn't stick, walk away with your data.

  • Set up together on the demo call
  • No card needed
  • Direct line to the people who built it
Start with a demo
Questions

Straight answers.

Do I need to install anything?

No. Dealera runs in the browser on any computer, and there's an app for iPhone and iPad. Your team signs in with the dealership code and a 4-digit PIN.

Can I bring my AutoTrader stock across?

Yes. Connect your AutoTrader account and your stock, photos and adverts sync into Dealera on a schedule. Leads from AutoTrader land straight on your pipeline.

Is my data private from other dealers?

Completely. Every dealership is walled off in the database itself, and your API keys are encrypted. Nobody at another dealership can ever see your cars, customers or buy prices.

Does it work for a two-person pitch?

That's who it was built for. You'll use Home, Stock and Sales every day and grow into the rest as you add people.

What about my existing website?

Keep it. Dealera marks which cars are live and feeds your stock list. If you want a website that runs straight off Dealera, ask on the demo.

How long does the trial last?

30 days with your real data. No card. If you stay, your trial simply becomes your account. If you don't, we delete your data on request.

Request a demo

See it on your own stock.

Leave your details and we'll come back within one working day to set up a 15-minute walkthrough.

  • 1
    We call youPick a time. Phone, video or on your pitch.
  • 2
    You see Dealera on real carsBring an awkward car and we'll run it through.
  • 3
    Start your free 30 daysSet up on the same call if you like it.
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Got it. Talk soon.

We'll be in touch within one working day to book your walkthrough.